The Tzvi Bakery, the largest chain in the Orthodox sector.
The challenge: preserving heritage while appealing to a modern audience with endless options at their fingertips.
We created a visual language that balances tradition and modernity, combining serif and contemporary fonts, a soft yet current color palette, and heartwarming illustrations.
We created a visual language that balances tradition and modernity, combining serif and contemporary fonts, a soft yet current color palette, and heartwarming illustrations.
Created at Anzelevich Studio, 2022-2024.
Photos by: Anatoly Michaello | Styling by: Anat Lebel
